We’re excited to announce that Today Living Group has confirmed their recertification by WBE Canada. (We’ve been certified since 2015.)
What is WBE Canada?
WBE (Women’s Business Enterprises) is a non-profit organization dedicated to supporting female entrepreneurs. It certifies businesses which are at least “51% owned, managed and controlled by women,” and connects them to opportunities. By partnering with governments, women’s business centers and other women-focused communities across Canada, WBE helps women to grow their enterprises and support other women in business.
WBE also provides training, coaching and mentoring programs that help women expand their capacity and capability to successfully bid on large projects and procurement opportunities.
And WBE also facilitates networking, both with procurement officers of leading corporations and with other WBE-certified organizations.
We also like the WBE certification because it means that we’re certified ‘supplier diverse’. ‘Supplier diversity’ is a business program to promote the use of historically underutilized businesses – such as woman-owned, minority-owned and LGBT-owned – as suppliers.
What does it take to become WBE Certified?
The enterprise must:
- Be owned (51% or more) by women
- Be an established, for-profit business headquartered in Canada
- Have a woman in the top position
- Operate in any sector in the B2B marketplace
- Be growth-oriented
- Have the capacity to sell to large corporations and/or the ability to scale operations accordingly
Of course, not just any Canadian company with ‘a woman at the top’ can get WBE Certified. We had to pass the WBE site visit and their rigorous scrutiny of our operation (including financial and legal documentation). Our work with large corporations, our track record of growth, and our ability to partner with other WBE members was also important.
For more information on WBE Canada, click here.
We’ve built some great relationships with other WBE members in the past few years – we look forward to continuing those relationships, and creating new ones, in the years to come!